• WELCOME TO SEE HOY CHAN

    Delivering quality, value and innovation for over half a century.

  • WELCOME TO SEE HOY CHAN

    Heavenly Rice - Simply Divine!

  • WELCOME TO SEE HOY CHAN

    Go Weightless, Go HomeDirect.

  • see hoy chan : More than six decades of heritage

    For over 60 years, See Hoy Chan (1988) Pte Ltd has brought quality, value, innovation and excellence in service to consumers of rice. A leading importer of premium Thai fragrant rice, our company distributes Heavenly Rice, Golden Phoenix, Royal Carp, Golden Carp and Golden Tiger. We also import White rice from Vietnam.

  • Our Rice : Quality rice for every budget

    See Hoy Chan’s rice comes from Thailand and Vietnam. We scrupulously pick our suppliers, carefully scrutinising their rice selection and milling processes before working with them.

    Our two key brands, Heavenly Rice and Golden Phoenix, proudly represent our core values of providing the best quality at the best price.

  • HomeDirect : Go Weightless, Go HomeDirect!

    We understand what it's like to carry heavy and bulky groceries all the way home. And that's why we created HomeDirect!

    Our FREE home delivery service ensures you will always get the freshest products delivered right to your doorstep!

    Please place your orders at www.heavenlyrice.com