The Spirit of
See Hoy Chan
Staying Adaptive Throughout Generations
![The Beginning Photo 1 The Beginning Photo 1](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Beginning-Photo-1.png)
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In 1930, Mr. Teo Hang Sam brought his sons, Soo Chuan, Soo Cheng, and Soo Pin from Guangdong, China to Kuala Lumpur, Malaysia to make a living.
![The Beginning Photo 1 The Beginning Photo 1](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Beginning-Photo-1.png)
![The Origins Photo The Origins Photo](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Origins-Photo.png)
![The Beginning Title The Beginning Title](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Beginning-Title-350x151.png)
Pragmatic, innovative and able to grab business opportunities at the right time, Mr. Teo Soo Chuan expanded the business further throughout the years.
![The Origins Photo The Origins Photo](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Origins-Photo.png)
![The Journey Title The Journey Title](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Journey-Title-350x180.png)
To adjust to the shopping practices of Singaporeans, Mr. Teo Chiang Long, spearheaded an idea that saw See Hoy Chan (1988) rolling out 1kg, 5kg and 10kg rice retail sizes.
![The Journey Photo The Journey Photo](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Journey-Photo.png)
![The Revolution Photo 1 The Revolution Photo 1](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Revolution-Photo-1.png)
![The Revolution Title The Revolution Title](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Revolution-Title.png)
In 2002, Mr. Jamie Teo and his team introduced “Go Weightless, Go HomeDirect” concept, a free home delivery service that delivers rice and other staples such as cooking oil, soy sauce, and sugar right to the doorstep without the hassle of carrying groceries.
![The Revolution Photo 2 The Revolution Photo 2](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Revolution-Photo-2.png)
![The Revolution Photo 1 The Revolution Photo 1](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Revolution-Photo-1.png)
![The Future Title The Future Title](https://seehoychan.com.sg/wp-content/uploads/2018/08/The-Future-Title.png)
See Hoy Chan (1988) seeks to amplify its brand of being loved by all generations and extend the integrity and spirit of See Hoy Chan.
![Home Future](https://seehoychan.com.sg/wp-content/uploads/2018/09/Home-Future.png)